4 things we bet you didn’t know about Google Ad Words
Google Ad Words have emerged to be a highly effective platform to generate leads and enhance conversion rates. Money saving and result oriented, this platform has made businesses enjoy unexpectedly positive results in the form of high returns. The world of marketing has seen a huge transformation in recent years, with Google ad words contributing the most. That’s just half the story. We bet you aren’t aware of many of the beautiful aspects of this very platform. So let’s find out.
What are Google Ad Words?
Google Ad words, renamed as Google Ads is a platform for online advertising, created and developed by Google. Through this, advertisers or businesses can easily display brief ads about product listings, service offerings, video content, etc. The system of Google ads is based on a Google ad words keyword tool, which is determined by advertisers. The pricing model that Google Ads offers is called Pay Per Click, which is an important bidding strategy. Under the PPC, the more the advertisers pay for each click, the higher position will be their ads be in the SERPS.
To make use of this platform in an efficient manner, it is imperative that you know everything about Google Ad Words. Here are four surprising aspects of this lead generating platform that you must know:
- You can have Google create your ad banners
Are you a startup with a small budget, wanting to generate leads through Google Ads? Well, if you don’t want to be limited to text ads, then one option is hiring a web designer for making a compelling banner. But we have a cost-effective option for you, which will not only serve the purpose but also save costs. The system of Google ads encompasses a tool that can easily generate banners for our existing text ads. You can also have those banners customized as per the message that you wish to communicate to your audiences.
- Video remarketing through Google ads
Online video campaigns have become an important part of modern marketing techniques. This has made businesses convert potential customers to actual customers in an effective manner. Not only will your campaigns run on Google, but will also generate conversions by displaying them on the Google display network. So if your videos are topical to any niche website, they will be shown by the Google Ads. This is in sharp contrast to the same video on YouTube, which has high chances of being overlooked. Who knew videos could have such a diverse reach!
- Promote your goods through Google Ads
Google is a treasure with many hidden gems underneath. One of those gems is Google hangout, which initiates the promotion of your e-commerce goods. You can create a Google hangout, which will have a unique URL. That very URL will then be used to promote your goods when you are on air. Your goods can also be promoted via a custom landing page prior to the hangout. If you are interested in developing an impeccable brand image, a Google ad words tutorial is just what you need.
- Budget is not a restriction
We’re not kidding here. There is no minimum budget to use the ad words express. Even if you start by allocating 2 dollars a day, there will be visible returns. This requires for a good marketing infrastructure so that the money allotted can be used prudently. Also, if you feel that you can generate sales by sacrificing a portion of your margins, then go for it.
Conclusion
If you wish to attain expertise to use this platform, you can prepare for a Google ad words certification exam. So now that you know about this online advertising platform, be a certified professional and take your business to new heights.
