9 things you must know about the Google Analytics
Google launched a web analytics service in 2005 in order to track and report website traffic in an effective manner. This premium service is nothing but Google analytics that has helped businesses enhance their online visibility. The web analytics service gives businesses an insight about their revenue generated through increased traffic on their site. In this data-driven environment, Google analytics has become an invaluable tool for marketers.
The need for Google analytics
This premium analytics service is not just plain data; it is much more than that. While the data answers the “what” to it, Google analytics finds solutions to “where”, “how” and “why”. All these questions are important to have answers to, especially when you are formulating strategy driven towards the data. This helps the marketers to make informed decisions, and ameliorate their overall performance as a result.
Therefore, to help you put your marketing strategy to the best use, here is the ultimate guide that you must consider:
1.Acquisition
Have you ever wondered as to where the visitors to your site originated from? Well, that is what acquisition tells you. A visitor who visits your site could have been directed from social media, direct traffic or a search engine. This analysis of the genre of visitors will help you apply the right marketing tactics to generate more traffic.
2.Bounce rate
Bounce rate is defined by the percentage of users who leave a website without interacting with it. When the website bounce rate is high, there are a couple of issues that are causing this to happen. It could be the design, the content or longer loading time. You can take a Google analytics tutorial to address your website issues and make it more user-friendly.
3.Conversions
In the world of marketing, conversion refers to whether your visitors are taking an action after reaching your site. The reports that are formulated reflect the site’s performance in terms of its subscribers, sales, and leads. To actually make a difference to your site and enhance its performance, learn about the Google analytics code.
4.Frequency
It represents the percentage of repeated visits to your website. Keeping a track of the frequent visits is crucial so that you can analyze the nature of those visits. This will help you create an effective marketing campaign addressing that very nature.
5.Google Analytics Academy
If you are looking forward to learning more about this service, you can sign up to the Google Analytics Academy. The academy offers a crash course in the field of Google analytics, to help you get better insights about the same. Not only that, at the completion of the course, you get a Google analytics certification as well. So learn everything about this service of Google and be a certified professional!
6.JavaScript
This computer programming language makes web pages interactive for users. The behavioral data that makes analytics so crucial is all created by JavaScript. JavaScript helps manage all the elements of a webpage. It is therefore important that you know about its need and features.
7.Keywords
Keywords are the specifics that make your website visible to the right set of people. Incorporating the most searched keyword in your website content will help your site rank better in the SERPs. Also, to promote your content, it is important that you learn about Google analytics word press.
8.Landing pages
No matter what the source of traffic is, the landing page is the beginning of a website. This is where your visitors begin, which decides whether they explore further or leave your site. Your landing page report is important to assess the user behavior so that you can work on your marketing techniques.
9.Mobile
The use of mobile phones is increasing with each passing day and hence you must make your website mobile responsive. Therefore, it is important to evolve your marketing strategies that align with the recent mobile trends.
Conclusion
Google analytics has become an essential component of the era of digitization. Without the analytics, the content that you create will not be able to reach the right set of audiences. Also, you wouldn’t know as to what changes you need to make to your website to make it more interactive. Analytics has helped businesses breathe a sigh of relief and is here to stay.
