This module helps the beginners be friends with Google analytics and understand a basic overview and the setup. We also equip students with the knowledge to navigate the Google analytics and report website traffic. The mentors guide the students to use the Google analytics tools and undertake the basic reporting and tracking campaigns and conversions.
Digital Marketing is just like an electricity term, that supplies services of marketing to all the other connected applicances using digital devices. Just like an electric wire spread all over an organisation, Digital marketing is one branch that enlightens other connected appliances to it.