Reaching the target audiences through their mobile phones is what we cover in this module. We give a clear understanding to our students about the basics of mobile principles and its synergy with the internet. We make students understand the mobile landscape, and teach them how to build a strong mobile marketingstrategy and target segments to spread the desired message.
Digital Marketing is just like an electricity term, that supplies services of marketing to all the other connected applicances using digital devices. Just like an electric wire spread all over an organisation, Digital marketing is one branch that enlightens other connected appliances to it.