Search Engine Marketing is a form of marketing involving the promotion of websites through paid advertising. Companies resort to this form of marketing to improve their online visibility in the form of higher ranks in the SERPs. Our module covers those very processes to make students understand the importance of online visibility, and how paid advertising works.
Digital Marketing is just like an electricity term, that supplies services of marketing to all the other connected applicances using digital devices. Just like an electric wire spread all over an organisation, Digital marketing is one branch that enlightens other connected appliances to it.