Here are 10 digital skills that can make students instantly employable in 2023:

1.      Digital marketing skill – Digital marketing has tremendous potential in this virtual world as online marketing is in high demand and traditional marketing is dying slowly. Proper training on how the Internet works in the online advertisement of a brand and basic knowledge of using digital devices can help students become instantly employable in 2023. Students can also take digital marketing courses in Noida.

2.      Content Writing skill – Content writing is for those students who have a passion for writing and creating content. Creating relevant content to attract the targeted audiences and educate them about the brand is the main focus. Content can be in the form of blog posts, videos, podcasts, infographics, articles, and social media status. A student with knowledge of content writing can get employment very easily.

3.      Marketing campaigning skill – Marketing campaigns promote products or services through different types of promotional tactics such as influencer marketing, pay-per-click (PPC) advertising, social media marketing, affiliate marketing, email marketing, and mobile marketing. The choice of promotional tactics depends on the marketing campaign’s objectives, target audience, budget, and other related factors. If a student wants to become skilled in marketing campaigns, he or she should know how these promotional tactics work.

4.      Communication and time management skills – Communication skills allow one to understand and be understood by others. Time management is a technique for using time productively and efficiently. These two skills will help students become more valuable over time as they boost confidence, bring clarity to decision-making, and maintain a better work-life balance.

5.      Video editing skill – Nowadays videos are not only for entertainment purposes; they are also a major content driver. Video is easier to consume as content than blog posts. Any student with good video editing skills and fascinating ideas about video content can easily find employment.

6.      Artificial Intelligence (AI) skill – Artificial Intelligence (AI) helps in transforming industries very frequently. Students must know programming languages like Python, Javascript, HTML, C, and C++, be skilled in machine learning, and know how algorithms work. Students with such knowledge can find immediate employment opportunities in fields like data science, AI development, and automation.

7.      Data Analytics skill – Data is everywhere in this digital world. Data analysis skills are highly valued in this data era. Knowing what data to collect to improve the marketing campaign will optimise the return on investment. Students who analyse data can instantly be employable in various industries.

8.      Web development skill – Web development is a skilled task that requires creativity and technicality. Web development is one of the important departments of any organisation. Students who train themselves in this area will get a high-paying and challenging jobs.

9.      Search Engine Marketing Skills – Search Engine Marketing (SEM) means the process of optimising a website to improve its online presence for better visibility in search engine results pages (SERPs) (e.g., Google or Bing). SEM generates organic traffic and potential customers. The role of an SEM expert is critical in digital marketing strategy. 

10.  Selling skill – The ability to effectively influence potential customers to purchase from the organisation, whether it is a product or service. Students must know how to negotiate pricing and other terms with customers and understand the product or service that is being sold.

Conclusion

In 2023, students must acquire digital skills such as digital marketing, content writing, market campaigning, video editing, artificial intelligence (AI), data analytics, web development, search engine marketing, selling, communication, and time management skills to become instantly employable.